Proof.
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the app
YOUR CONCIERGE WELLNESS COACH
Find what's true for you.
Proof knows me, tells me exactly what to do, watches whether it worked, and changes the plan when it did not.
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01
THE IDEA
The "average person" doesn't exist, so why rely on plans built for them.
The supplement that changed your friend's life. The routine with two million likes. The product
"dermatologists swear by." Some of it works for you. Most of it doesn't. The only way to know is to test
it with a plan, on the only body that matters, with a coach who remembers everything and helps build the
best you.
what
works for most people
what works for you
what works for you
02
THE COACH
A concierge, not just a tracker.
Proof
learns your history, your sensitivities, your budget, and what already failed. Then it coaches like the
expensive kind: a plan with a point of view, check-ins that prove they were read, verdicts with the
receipts attached. The coach carries the discipline, not you.
The plan
One
change at a time, in the right order. Includes the list of things to stop buying.
The check-in
Two
minutes, same questions. The reply cites your actual week, so you know it was read.
The verdict
Worked,
didn't, or too early to tell. Evidence side by side, dated from day one.
The plan that bends
Keep
missing the PM routine? Proof offers the 2-step version. The best plan is the one you'll do.
TRIAL · DAY 12 OF 14
looking likely
Azelaic
10% — redness down since day 6
03
THE LANES
One membership. Every lane your body runs in.
One membership spans skin, sleep, movement and recovery, supplements, hair, general health, hydration, and basic nutrition.
Suggestions are personalized to confirmed goals and context; no experiment is universal.
SKIN
Which routine change is worth keeping?
→ a personal test with self-report first
SLEEP
Is a timing change helping this member?
→ a tailored question, tested against sleep evidence
MOVEMENT
Does recovery fit the week you actually have?
→ sessions, soreness, and schedule in context
SUPPLEMENTS
What do you notice from what you already take?
→ tracked only for an active, reviewed question
HAIR
Has your own baseline changed?
→ member report and consistent monthly captures
GENERAL HEALTH
Which confirmed patterns connect this week?
→ cross-lane context, never a diagnosis
HYDRATION
Would a simpler hydration routine change the target?
→ a lightweight check that retires with the question
BASIC NUTRITION
Is the broad food pattern supporting the goal?
→ coarse protein, carbs, and fats, not exhaustive logging
ONLY ONE COACH CAN SAY THIS
"Sleep changed during this test, so the skin verdict is inconclusive. Let's hold the conclusion and collect a cleaner window."
The app is the full home base; text carries the recurring rhythm. Purpose-specific Apple Health and member-reported evidence can support an active question.
04
THE TEXTS
Most days, your coach is just a text away.
A nudge at the right moment, a question answered, a quick yes to change the plan. The app holds the deeper things:
your dossier, your photos, your evidence. Texting is simply the easiest way to talk to a coach every
day.
PROOF
Morning, Maya. Big demo today — keeping the plan light. Just azelaic + SPF.
1:45 PM
Last call on coffee — day 3 of 14.
had my last at 1:20 👍
Perfect. You're clear after your 3pm — want 15 min blocked for a walk? It'll just say "Focus Time."
yes
Done — 3:45 to 4:00, on your calendar.
05
THE LINE
It knows exactly where coaching ends.
Proof supports general-wellness routines and measurable questions. Anything painful, spreading, bleeding,
persistent, crisis-related, or otherwise concerning gets a different answer: seek appropriate qualified care. Proof can prepare a
member-reviewed factual briefing of confirmed history and what was tried. When validated photo analysis is enabled, it compares only the member's accepted captures with that member's accepted baseline.
The most trustworthy thing a coach can say is "this one isn't mine."
One body. Get proof.
Join early access
Proof is a concierge wellness coach, not medical care. For anything that worries you, seek an appropriate
qualified professional or emergency service.